Consumer Trends & Shifting Your Game
Its widely known we are upon an expected downturn in the current market. However, this doesn’t have to impact all business owners in a negative way. Recent research has discovered what consumers are searching for and how shopping trends are shifting.
Inflation is being felt in every industry, and shoppers are focusing on ways to decrease their monthly required purchases. According to the June report by Think with Google, 70% of consumers across surveyed markets are being mindful of their spending. However, this can be a great opportunity for businesses to capitalize on the trend. Keyword searches for discounts, deals, and promotions will gain more attention. By promoting a savings benefit to shoppers, business owners can gain new customers and keep their current buyers. A great example is using “promo-codes” which has increased as a searched keyword by 100%. The current online shopping trend of “Click-and Order” over “Brick-and-Mortar” will continue to increase. This is where having updated Google Posts for your Business listing, directing them to your website, is key.
The challenges of the last few years have certainly affected operational hours for businesses. With consumers searching for “Store Open” and “Online Ordering,” it is critical to ensure your Google My Business Listing is up-to date. Please keep us informed of any changes to your business hours, phone numbers, websites or closures. As we head into the 3rd and 4th quarter of the year, it’s a great time to focus on promotional ideas, holiday hours and ways to keep your consumers engaged and coming back.
Your Team at CKREU is dedicated to the growth of your business. Contact us anytime to discuss your current services or ways we can serve you more.