As with reviews, ignoring or reacting to questions are not the best strategies. Instead, it is critical that you promptly engage consumers by both asking questions and providing answers. Develop a strategy of engagement with a Q&A that allows you to participate in the conversation constructively.
The key to a successful strategy is minimizing the downside by monitoring and reporting violations, while maximizing the upside by seeding meaningful questions, becoming the authoritative source for answers and responding quickly to customer questions and concerns.
