CKREU is here to help you understand how to power your business through effective, results-driven marketing. Explore the news, articles, events, and information in our blog to stay up-to-date on the latest in SEO, social, and targeted digital marketing.

Upcoming Livestream: B2B in the Age of Assistance

As we enter into the new “Age of Assistance,” how consumers shop has drastically shifted. Tune in to our upcoming Google Partners Connect Livestream on Wednesday, November 14 at 12pm EST, and see how B2B buying behaviors and paths to purchase are changing as offline moments become online ones and buyers are becoming more knowledgeable.

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Drive A Holiday Shopping Rush for Your Business

The holiday shopping season is an important time for many businesses, and you need a strong online marketing plan.

Join us for a free livestream workshop Wednesday, October 17th at 12pm ET. You’ll get tips to help your small businesses succeed with Google Business Profile (formally Google My Business) , Google Ads, and more.

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Google Adds the Ability to Search for Keywords in Reviews

Finding reviews on Google Maps that tell you exactly what you want to know about a place is now easier than ever. On both Google Maps for Android and iOS, you can now search reviews for keywords or phrases.

Searching pulls up all of the reviews that mention what you searched for so you can find out more information from someone who has been there.

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Google Updates: Queries and Call Buttons

Among recent updates to Google Business Profile (formally Google My Business) listings, Google Insights now allow you to find out what keywords people are using to find your business.

You can also add a “Call Now” button as the call-to-action on a Google Post.

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Recent Updates to Google Business Listings

There has been a flurry of updates to Google Business Profile (formally Google My Business) listings recently, and we’ll detail a few of these in the coming weeks.

But first, here is an overview of the changes that are having the most impact on local business.

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School’s In Session

Sharpen your pencils and join us for Small Business Summer School on July 25 when Google, Constant Contact, LinkedIn, and Vistaprint will join forces for a live-stream workshop. Businesses will learn how to standout online, build customer relationships and get ready for a successful holiday season.

As an official partner of Google, we’re inviting you to our live-steam viewing party.

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How to Ask Customers for a Google Review

In addition to presenting you with monthly reports and analytics, we are constantly seeking ways to further assist you in growing your business. One powerful way is to request Google Reviews.

With more than 90% of consumers researching online before ever contacting a business, positive public business reviews are extremely important for every business.

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How to Make Google Q&A Work to Your Advantage

As with reviews, ignoring or reacting to questions are not the best strategies. Instead, it is critical that you promptly engage consumers by both asking questions and providing answers. Develop a strategy of engagement with a Q&A that allows you to participate in the conversation constructively.

The key to a successful strategy is minimizing the downside by monitoring and reporting violations, while maximizing the upside by seeding meaningful questions, becoming the authoritative source for answers and responding quickly to customer questions and concerns.

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