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On September 28th, CKREU hosted a Google livestream event through Partners Connect, discussing how digital marketing can help you thrive on the Web.

We heard from:

Tim Reis, Director of Performance Agencies at Google
In a mobile-first world, businesses have the opportunity to be highly relevant by considering their consumers’ intent, context, and immediacy. Tim will share the latest mobile trends, research, and insights to help businesses reach customers in all their moments of need.

David Chung, Mobile Site Transformer at Google
While AdWords is designed to help businesses reach new customers on mobile, what happens after the link is tapped? David will explain the importance of building a mobile user experience and share tips on how to optimize existing websites for better engagement and conversion.

You can view the presentation in its entirety below. If you have any follow-up questions or want to discuss how to make these initiatives work for your business, we’re here to help!