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Your Google Ads account is currently linked to Google Analytics through a Universal Analytics property. However, Universal Analytics will stop processing data on July 1, 2023. Google Analytics 4 (GA4) will become the sole Google Analytics standard property type.

This means that all Universal Analytics conversions, audiences, and site stats will no longer be available in Google Ads after July 1. To avoid any disruptions to your campaigns, we recommend that you switch to GA4 as soon as possible.

Benefits of GA4:

Google Analytics 4 (GA4) is the latest version of Google’s analytics platform. It’s designed to be more flexible and scalable than previous versions, and it offers several new features that can help businesses improve their marketing and decision-making.

One of the biggest benefits of GA4 is that it collects data from both websites and apps, which can give businesses a more complete view of their customers’ behavior. GA4 also uses event-based data instead of session-based data, which can provide more insights into how users interact with your content.

In addition, GA4 offers a number of privacy controls that can help businesses comply with data privacy regulations. And it includes predictive capabilities that can help businesses identify trends and opportunities.

Overall, GA4 is a powerful tool that can help businesses improve their marketing and decision-making. If you’re not already using GA4, I encourage you to switch over as soon as possible.

Here are some specific reasons why business owners should switch to GA4:

• GA4 is more flexible and scalable than previous versions of Google Analytics. This means that it can be used to track a wider range of data and a larger number of users.
• GA4 offers a number of new features that can help businesses improve their marketing and decision-making. These features include event-based data collection, privacy controls, and predictive capabilities.
• GA4 is the future of Google Analytics. Google is investing heavily in GA4, and it will eventually replace Universal Analytics.

If you’re a business owner who wants to stay ahead of the curve, I encourage you to switch to GA4 today.