Blog

If your business has been using Google Business Profile (GBP) to promote events and specials, you may have noticed something frustrating: your Event posts are no longer showing up like they used to. This isn’t a mistake—it’s a quiet change in how Google handles Event posts, and it’s costing local businesses attention, clicks and customers.

At CKREU, we help businesses like yours stay ahead of these subtle shifts so you can stay visible and competitive. Let’s break down what’s happening, why it matters and how the right support can turn this change into an opportunity to drive more traffic and sales.

Google Business Profiles Are A Key Driver Of Local Traffic

Your Google Business Profile is often the first place potential customers encounter your brand. According to Google, businesses with complete and active profiles are:

• 2.7x more likely to be considered reputable by consumers
• 70% more likely to attract visits
• 50% more likely to drive purchases

This makes GBP one of the most powerful tools for increasing your website traffic and in-store visits. And yet, many businesses don’t realize how much their visibility depends on staying current with Google’s backend changes.

The Problem With Event Posts

Recently, Google adjusted how Event posts are displayed in Business Profiles. While Event posts were once prominently featured, they’re now often buried or hidden under an “Updates” section or behind a “View All” button. For the average consumer, that means your time-sensitive content—like sales, open houses, promotions or workshops—might never be seen.

Even worse, many businesses don’t realize this shift has occurred. They continue posting event updates, thinking they’re boosting visibility, when in reality those posts are now practically invisible. This means lost engagement, lost clicks and lost revenue.

Why Visibility Equals Results

In the digital marketing world, visibility is currency. When your content is easy to find, your customers are more likely to act. Consider these statistics by Google Consumer Insights:

• 92% of consumers will pick a business on the first page of local search results
• 76% of people who search for a local business on their phone visit that business within 24 hours

If your posts aren’t visible, you’re not just missing views—you’re missing real-world opportunities to grow.

The Solution? Let CKREU Handle It

You don’t have time to monitor subtle changes in Google’s posting structure. But we do. At CKREU, we specialize in digital strategy that adapts to Google’s constant updates so your business doesn’t fall behind.

We don’t just post—we create a visibility strategy that ensures your content is front and center when potential customers search. By optimizing your Google Business Profile with strategic updates and consistent engagement, we help you:

• Increase website traffic
• Drive more customer calls and visits
• Improve your local search ranking
• Maximize the return on your digital efforts

Whether your team needs support managing your GBP presence or you want us to take it off your plate entirely, we’re here to help you grow.

Ready To Be Seen?

If your content is disappearing into Google’s shadows, don’t wait for results to drop further. Your business deserves to be seen—and acted on. CKREU can help you take control of your visibility and convert that attention into real results.

Contact us today to talk about how we can manage your Google Business Profile and bring your customers back to your doorstep.