Blog

Google has recently enabled an exciting new feature in Google Business Profiles to help boost sales. Customers can now send text messages (SMS) directly to your business listing. Here’s why this upgrade is a game-changer for businesses—and how CKREU can help you make the most of it.

How Google SMS Works

Google has quietly integrated SMS chat into its Google Business Profile settings, allowing you to turn on “Messages” so customers can text your business right from Google Search and Google Maps. 

Once enabled, messages appear in the “Messages” tab of your profile dashboard—making it easy to monitor inquiries on desktop or mobile. Plus, you can set welcome messages and FAQs to respond instantly and serve customers after business hours.

Meet Your Customers Where They Already Are

Texting is the most widely used digital medium—reported by Zendesk that 76% of consumers prefer messaging businesses, and 72% are more likely to buy when they can ask questions in real time. By enabling SMS via your Google Business Profile, you’re meeting customers in their preferred channel—right when they’re ready to act.

Think of it like this. If a customer walks into your business and no one is around to greet them, they will leave and go to your competitor. When a customer is able to reach you via text and you respond quickly, it’s the same as walking up to them in your business and making the sale.

It Boosts Responsiveness, And Responsiveness Boosts Sales

Speed wins. When your team can reply quickly via SMS, you’re capitalizing on customer intent at the exact moment it matters most—that’s a direct path to more bookings, orders and leads.

Enhance Trust, Capture Leads And Enable SEO Growth

Although messaging isn’t a direct ranking factor, businesses frequently engaging with customers enjoy more reviews, stronger engagement metrics and better local search performance. Moreover, by offering SMS chat alongside traditional phone calls and email, you project professionalism—and show you are tuned into modern customer expectations.

How CKREU Can Accelerate Your SMS Strategy

As a Google Premier Agency, CKREU is uniquely equipped to implement and manage this new SMS capability—and turn customer conversations into growth:

• Setup and Activation
  We’ll enable the chat feature on your Google Business Profile, configure welcome triggers and integrate it with your workflow.

• Real-Time Monitoring & Messaging
  We’ll assist or manage daily message responses—ensuring no customer is left waiting, to boost trust and increase conversions.

• Automation & FAQs
  We can deploy automated replies to common questions (hours, pricing availability), and route more complex queries to your team efficiently.

• Performance Tracking & Optimization
  With analytics in hand, CKREU will track response speed, build actionable insights and continuously refine messaging for maximum impact.

When prospective customers can reach you how they want, when they want, that moment is your moment. Don’t miss it—and don’t give it to someone else. CKREU is ready to implement SMS chat, manage your messages and supercharge your customer communications. Contact CKREU today for your free consultation and discover exactly how SMS chat can help grow your business.