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The opportunity to sell your product via Amazon is enormous. According to Capital One Shopping, in the U.S. alone, 8,937 orders are placed every minute from more than 2 million active sellers on Amazon. With more than 60% of product searches beginning on Amazon and 75% of clicks focused on the first three results, it’s clear: if your product isn’t appearing within the first three results, you might as well not exist. 

To stand out, you need more than just listing your items—you need two essential experts: an experienced Amazon Ads consultant and an Amazon listing optimization expert. Here’s why these roles are game-changers for serious sellers.

Amazon Ads Isn’t DIY—It’s a Specialized Skill

Amazon’s advertising system is nuanced and complex. An expert consultant brings insider knowledge to:

• Structure campaigns smartly, leveraging Sponsored Products, Brands and Display ads together.

• Master bid strategies, from manual vs. automatic campaigns to advanced tactics like match-type mirroring.

• Refine keyword targeting, harness search term reports, Amazon’s auto-suggest and third-party tools to uncover high-converter terms.

Effective ad management builds visibility, reduces acquisition cost and fuels organic rankings. This halo effect drives sales and reduces ad reliance.

Great Ads Flop Without Listing Optimization

All the clicks in the world mean nothing if your listing doesn’t convert. Listing optimization is the art and science of ensuring your product pages are fully tuned for visibility and conversions.

• Titles, bullets, descriptions and A+ content must be keyword-rich and customer-focused to boost Amazon’s algorithm ranking.

• Images and infographics, including usage scenarios and size guides, improve clarity and persuasion—optimizing for trust triggers that resonate with your buyers.

• Catalog structure (variations, proper categorization) enhances shopper navigation.

Smart listing optimizations align with your ad campaigns, capturing traffic from clicks and converting it into revenue—an integrated funnel that works harder for you.

Amazon ads and listings are constantly evolving. Tools, algorithms and shopper habits constantly change. Trying to manage ads, SEO, images, promotions and ongoing optimization yourself is a full‑time job. Consultants bring:

• Advanced tools and automation, including AI bid management and third-party platforms that run millions of adjustments daily.

• Continuous A/B testing and performance tuning, ensuring campaigns grow, not stagnate.

• Time, expertise and focus, freeing you to grow your catalog, explore new marketplaces and innovate.

This strategic execution can be built by seasoned professionals who understand Amazon’s unique ecosystem.

Ready To Grow Your Amazon Sales?

If you’re serious about maximizing your business on Amazon, here’s your blueprint:

• Invest in a dedicated Amazon Ads consultant — master your campaigns, optimize bids, reduce ad waste and lift organic rankings.
• Hire a listing optimization expert — polish every aspect of your product pages, from titles and bullets to A+ content and visuals.

You don’t need to go it alone. CKREU is a verified Amazon growth partner with proven results in ad management and listing optimization. Contact us today for a free consultation. Reach out now and let’s start boosting your visibility, conversions and revenue together!